Our values

Value you

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Vanessa McCambridge

HR Director, NZ HR Department

There is a real 'can do' attitude at Frucor that you wouldn't normally find at an organisation of its size.

Latest news

Leadership changes position Frucor Beverages for further growth

26 Feb 2015

Frucor Beverages has announced the appointment of Jonathan Moss as Group CEO designate. Jonathan will replace Carl Bergstrom who retires in April after 15 years at Frucor. Jonathan will remain in his current role of CEO Frucor Australia until a suitable replacement is found. To maintain the business’s momentum and ensure a smooth transition, a new role of Frucor Executive Chairman has been created. Frucor is pleased to announce that Kuni Himeno has been appointed to this role. Current Frucor chairman Nobuhiro Torii will remain on the Frucor board.

Aisha Daji Punga wins Marketer of the Year Award

05 Sep 2014

We're very excited to announce that Frucor NZ's Commercial Development Director Aisha Daji Punga has been awarded the prestigious Marketer of the Year award the 2014 TVNZ Marketing Awards.

Frucor opens cutting edge R & D hub in Manukau

24 Jul 2014

Hon. Steven Joyce, Minister of Science and Innovation, officially opened Frucor Beverages' new state of the art Research and Development (R & D) centre in Manukau today.

The Minister joined the team at Frucor for the opening of the centre which is to become the Trans-Tasman hub for Frucor's research and development activities.

Did you know?

Fruit, fruit products and fruit nectars not only taste good, they’re also essential elements in our diet. Next to vegetables, fruit is the most important source for carotene and Vitamin C.

When you sweat you lose electrolytes. One litre of sweat typically contains 1.15g sodium, 0.23g potassium and 1.48g chloride. Sports drinks such as Mizone contain electrolytes to replace those you lose when active.

We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.