Our values

Straight up

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It’s how we live these values collectively that makes us Frucor.

Vanessa McCambridge

HR Director, NZ HR Department

There is a real 'can do' attitude at Frucor that you wouldn't normally find at an organisation of its size.

Latest news

Yatte Minahare - Go For It!

Yatte Minahare - Go For It!

06 Feb '09

In early February, we officially got together with our new Japanese parent company, Suntory Limited.

Suntory now our parent company

24 Oct '08

In February 2009, we expect to belong to our new Japanese parent company, Suntory Limited.

The BIG V can!

15 Oct '08

The classic V can has been amped up and comes out in a colossal 500ml size in both green and black.

Did you know?

Frucor was originally part of the New Zealand Apple & Pear Marketing Board founded in the early 1960's in Stoke at the top of the South Island.

Since 2003 Frucor has been a national sponsor of the Life Education Trust, whose mobile classroom shows 240,000 kids a year how to make positive choices in life.