Our values

Go for it

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Vanessa McCambridge

HR Director, NZ HR Department

There is a real 'can do' attitude at Frucor that you wouldn't normally find at an organisation of its size.

Latest news

Frucor Beverages recognised as a Best Employer while realising business growth

05 Jun 2013

In what is widely recognised as a tough market Frucor Beverages has not only managed to grow their business but also to maintain a Best Employer accreditation.

V 250mL Now Halal Certified

28 May 2013

It’s the energy drink market leader in Australia and New Zealand, it receives endless awards for quirky marketing campaigns, and now, in a new feat for V 250ml it has become Halal certified.

Over 100,000 Rockstar fans on Facebook

27 May 2013

We are proud to announce that the Rockstar Energy Australia Facebook page has reached 100,000 fans!

Did you know?

Did you know we cannot live without water? Water is the best thirst quencher and we need safe water to keep hydrated and to maintain normal body functions!

We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.

Fruit, fruit products and fruit nectars not only taste good, they’re also essential elements in our diet. Next to vegetables, fruit is the most important source for carotene and Vitamin C.