Life Education Trust

In 2003, Frucor became a national sponsor of NZ’s foremost provider of private health education, the Life Education Trust, through the ‘Just Juice’ brand. Each year, over 240,000 primary school children visit a Life Education mobile classroom to learn about the importance of making positive and healthy choices in life, from the food they eat, to the importance of respecting and caring for others. ‘Harold’, the Life Education Trust giraffe, is universally recognised and loved for his positive, affirmative messages that each child is special and unique. The programme is delivered by an enthusiastic bunch of specially trained educators, who are former teachers themselves.

Frucor’s financial support is directed towards the development of second-generation classroom technology, aimed at enhancing the experience and message impact for NZ children everywhere. For more information on the Life Education Trust, visit www.lifeeducation.org.nz.