Frucor receives many requests for sponsorship each year, from community organisations, sports clubs, charities and individuals in pursuit of a goal or dream.

As a company, we're already committed to an extensive social responsibility programme called ‘Friends of Frucor’ focusing on the needs of children. This operates at a regional, national and Australasian-wide level.

Beyond these existing commitments, our sponsorship philosophy is simple. The event must fit the image or desired positioning of the brand and deliver an event or occasion that touches the hearts and minds of people who drink our products.

Most requests have merit and whilst the company would like to support every worthwhile initiative, it’s financially not viable. So we prioritise our sponsorship investment and do a few well, rather than spread funds too broadly. There are opportunities for smaller sponsorships but these are evaluated vigorously, based on budget availability, and are assessed on the following criteria:

Sponsorship evaluation criteria

Does the event (or individual pursuit) provide…

• Publicity benefits during summer (Frucor’s high sales season)
• Mass appeal
• Cold beverage exclusivity (ie no conflicting competitive brands)
• A cold beverage sampling or sales opportunity
• A good fit with (assumed) target audience and positioning of Frucor’s brand
• Naming rights or sub-sponsor opportunities
• A community benefit

If you can tick at least five of the above, please complete the following sponsorship enquiry form. Given the number of enquiries that Frucor receives, it usually takes two weeks to process and respond with an expression of interest.

Sponsorship Form
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Organisation Name:
Primary Contact:
Address:
Address:
City:
Email:
Phone:
Event Description: Eg. activity, tenure, ownership, other sponsors, participation numbers
Date of Event:
Target Audience:
Event Location:
Frucor Brand(s) of Interest:
What do you want from Frucor? Eg. product, cash, other terms	1:
	2:
	3:
Sponsorship Benefits to Frucor:	1:
	2:
	3:
Security Code: