Our values

Value you

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It’s how we live these values collectively that makes us Frucor.

Lanu Tapelu

Filler Operator, Manufacturing Department

I love working for Frucor, This company is putting food on my table so my loyalty is with Frucor.

Latest news

TAKING ‘V’ TO EUROPE

TAKING ‘V’ TO EUROPE

07 May 2010

We are very pleased to announce that we have taken ‘V’ to Europe, with the launch of Frucor Brands International in the UK.

A FANTASTIC FIRST

04 Dec 2009

Frucor Australia won the ‘Supplier of the Year Award for Beverages’ at the annual AACS (Australian Association Convenience Stores) Awards.

Frucor to acquire Simply Squeezed

07 Jul 2009

Frucor has reached an agreement to acquire 100% of the Simply Squeezed business, subject to obtaining clearance from the New Zealand Commerce Commission.

Did you know?

Fruit, fruit products and fruit nectars not only taste good, they’re also essential elements in our diet. Next to vegetables, fruit is the most important source for carotene and Vitamin C.

We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.

Did you know that water makes up 60% of the human body and 70% of the brain? Also, that a person can live for several days without food but only a few days without water?