12 Aug 2010

As part of a companywide vision, a goal was set in August 2009 to be the market leader in the Petrol and Convenience (P&C) channel. In July 2010 the New Zealand Frucor team achieved it!

Figures released in late July show Frucor New Zealand, for the first time ever, clearly ahead of Coca Cola Amatil. This was partially attributed to the launch of the V Isokinetic, as well as Pepsi and V sales.

Frucor New Zealand’s CEO, Carl Bergstrom, is absolutely thrilled with the achievement.

“While I had absolutely no doubt that the leadership goal was achievable, to do it in one year was a highly ambitious target. Campbell (P&C Channel Manager) and his team have passionately owned this goal for the last year” says Carl.

A key Frucor Value is to ‘Go For It’, employing a ‘Can-Do’ attitude at all times. Campbell and his team certainly knew how to ‘Go For It’! They had a thirst to be first, and new how to make things happen!

The team at Frucor are expecting only more great things as they move into summer and have exciting new products launching in New Zealand such as the Mizone Isopower.