19 Jan 2012

Frucor Australia has welcomed new Marketing Director, Cameron Davidson.

Cameron started at Frucor on Wednesday the 18th of January and joins us from Campbell Arnotts bringing with him a wealth of beverage-marketing experience from his time with Brivtic (UK).

Jonathan Moss, CEO Australia, said in a press release that Cameron is a natural fit for the company.

"Frucor is a leader and innovator in the beverage space with our commitment to encouraging new ideas and thinking.

"Cameron's marketing background made him an ideal candidate, but what really stood out is his desire to nurture fresh ideas.

"We are looking forward to bringing Cameron's experience and passion for results to the Frucor team. His entrepreneurial attitude and track record of success with portfolio planning will five Frucor's brand a competitive edge."

Cameron is also excited to take on the new challenge.

"Frucor is a company with great values. It likes to challenge the status quo and isn't afraid to try new things. Of course, this is music to any marketers' ears!" says Cameron.

"I look forward to building on the great work the marketing team has developed and continue to push the boundaries to ensure our brands remain at the top."