03 Sep 2010

Is it a bird? Is it a plane? No it’s the V Rocket Man swooping in to take home not one, but two awards at the TVNZ New Zealand Marketing Awards.

The Frucor V Marketing team were presented with the Innovation in Marketing Award and received first equal in the FMCG Award for their campaign to launch the V Pocket Rockets.

The campaign was recognised for its high audience involvement - the public were hooked on spotting orange road cones that were popping up sporadically, the final and most spectacular being on top of the Auckland Sky Tower. Then it emerged that the team behind V Pocket Rocket were responsible for the stunt and their ‘Rocket Man’ had flown above the Auckland icon and dropped the road cone on its peak.

It was an absolutely remarkable campaign and in turn the V Pocket Rockets started flying out of stores, over 200,000 units of V Pocket Rocket sold in the first five months!

Congratulations to Iaan Buchanan, Energy Marketing Manager, and his team.

To check out videos of the V Rocket Man in action click here