Over the years, we’ve changed what people drink and how they drink it, whether it be water on the go or an energising pick-me-up. Some of our more important milestones and awards are highlighted here.
1962 - Fresh Up launches
It all started with the first drink, Fresh Up, produced by parent company New Zealand Apple and Pear Marketing Board in Stoke, at the top of the South Island.
1972 - The tear-tab can
Fresh Up introduces the tear-tab can
1978 - John Walker, the face of Freshup
John Walker, New Zealand Olympic Gold medal winner, becomes the face of Fresh Up with the infamous catch-cry 'It's gotta be good for you!'
1981 - Tetra-brik
Introduction of the Tetra-brik packaging. Launch of Just Juice, a uniquely tropical blend of delicious fruits.
1982-85 - New Zealand’s Juice Market Trebles
Just Juice and Fresh Up treble the size of the New Zealand juice market.
1985 - Just Juice
Just Juice claims 40% market share.
1989 - McCoy Launches
Launch of New Zealand’s first premium juice – ‘McCoy’ – the genuine article.
1992 - Frucor diversifies
- Purchase of ‘NZ Natural’ company to become the leading domestic mineral water producer.
- Launch of ‘Citrus Tree’ Orange juice.
- ‘Just Juice’ starts supporting the World Vision 40 Hour Famine.
- Frucor becomes one of the first companies in the world to hot fill juice into plastic PET bottles.
1994 - Frucor Firsts
- Frucor became the first company outside Europe to introduce a 1 litre Tetra recap pack, making juice easier to open and drink.
- Frucor buys 75% of ‘Stefans’ to create the first nationally distributed, chilled squeezed juice.
- Launch of ‘Fruition’, a sparkling fruit flavoured mineral water.
1995 - Frucor invests for future growth!
- New NZ$8 million bottling and warehouse facility built in Auckland.
- Australia’s largest juice company, Berri, entered New Zealand market.
- Berri later sold brands to Frucor and exited the New Zealand market.
- ‘Just Juice’ leads the way with the 125ml junior Tetra pack.
- Launch of ‘Wobbly’ 125ml, New Zealand’s first ever jelly drink!
1997 - The changing face of Frucor and cold drinks
Launch of ‘V’ energy drink in new 250ml slimline can.
1999 - International expansion and NZ acquisition fuel growth
- ‘V’ launches in Australia and South Africa.
- Frucor purchases ‘H2Go’ brand from Lion Nathan.
- Frucor acquires franchise for ‘Pepsi’ New Zealand.
- ‘V’ launches in UK and Ireland.
- Frucor lists on the New Zealand and Australian stock exchanges.
- ‘Mizone’ launches in New Zealand.
Spring Valley distribution network purchased in Australia. ‘Mizone’ launches in Australia.
2002 Groupe Danone acquires Frucor – a new era begins
- Frucor delisted from the New Zealand and Australian stock exchanges.
- New invention, the ‘push and go’ sippertop launched on ‘G-Force’.
- Danone launches 'Mizone' sportswater in China.
- Launch of H2Go Flavoured range in Australia and New Zealand.
2004 - A year of bubbles
Just Juice moves in to the soft drink category with the release of Just Juice Bubbles and H2Go joins the party with H2Go Sparkling range.
Just Juice Bubbles wins the Groupe Danone innovation award.
Frucor Australia moves to SAP as it's core business system.
2005 - Learning the Frucor way
V gets a new member to the family with V Berry.
McCoy Fruit Smoothies refresh the juice market.
Frucor hosts over 50 senior managers from Groupe Danone to learn about Frucor style innovation, in product and process.
2006 - V Milestone
Less than 10 years after its launch, the one hundred millionth can of V was made in New Zealand!
Frank and its humorous advertisements arrived in New Zealand, as did Just Juice Splash!
2007 - Welcome Arano
Frucor New Zealand acquires Arano, a leading fresh orange juice company.
Frucors first hypotonic sports drink 'Mizone Rapid' goes on sale in New Zealand.
2008 - Australia hits five digits
Bigger is better and the V team know it - so they launched the Big V 500mL can.
Refreshing and revitalising; Supplement Water launches.
Moconna Chilled Coffee range was released.
Australia places its 10,000th refrigeration unit.
2009 - New beginnings
Frucor is sold by Groupe Danone to Japanese international beverage company Suntory.
A year of acquiring businesses, with New Zealand acquiring Simply Squeezed (another leading fresh orange juice company) and the Australian team acquiring the distribution rights to Angostura Lemon, Lime and Bitters RTD.
The much anticipated launch of Dilmah Ice Tea took place in New Zealand.
V Pocket Rocket with it's quick energy hit took New Zealand by storm.
2010 - Frucor takes V abroad
'V' goes to Europe with the launch of Frucor Brands International, based in Amsterdam.
V Isokinetic, a hydration and Guarana energy mix, launched in New Zealand and Australia.
2011 - V is launched in Spain & Frucor a Best Employer
In January 2011 V was officially launched in Spain, a great achievement for the NZ made drink.
Frucor was also named as a Best Employer by Aon Hewitt.
2012 - V Blue takes AU and NZ by storm
V Blue was launched over the summer of 2011/2012 and is a real hit!