Research & Development (R&D) is at the core of life at Frucor. It’s the engine that drives our innovation.
Over the past decade, we’ve launched more than 80 new projects into the marketplace and we’re well known throughout the industry as a pioneer in product and packaging innovation.
Our products are always in line with, or ahead of, changing trends, relevant to consumer needs and offer a unique and enjoyable experience.
Team
The youngest team at Frucor, with an average age of just 31, the 20 or so in Research & Development live and breathe our ‘Go for It’ and ‘Trailblazing’ values.
Well-rounded
The Research & Development process also integrates nutrition and environment expertise to ensure a 360° coverage of all aspects of product development.
Successes
Our R&D success is evidenced by market leading products in many categories; such as our unstoppable V Energy drink range and the ever-popular Just Juice products.
Launches
Our new product development pipeline (NPD) has helped us launch 10-16 projects a year for the past 3 years, including successful innovations like Moccona Ice Coffee, Mizone Rapid (the market’s first hypotonic drink) and our Supplement water range.
Breakthroughs
Frucor has several long-term projects on the go with top NZ universities to keep us in the loop on the latest scientific breakthroughs. We’re also involved in a multitude of regulatory and compliance committees across New Zealand and Australia.
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